CLIENT OBJECTIVES • Understand the demographic profile of the NFL Team audience and its relevance to the brand’s products and services.? • Measure the effectiveness and recall of the available in-venue sponsorship assets.? • Analyze the number of brands that the average fan recognized after their stadium experience.? • Determine whether fans participated in pre-game tailgates or went right into the stadium. POWERING A DIRECT CONNECTION WITH CONSUMERS EVERYWHERE • The People Platform leveraged its always on location service to identify fans attending the NFL game(s). ? • Fans received a communication to opt-in and participate in a post game activity (delivered 3 hours after they were identified). ? • Fans shared their in-venue experience in real-time and the client measured ad reca

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