“A campaign like this genuinely calls upon the hearts and minds of communities and positions us as something other than a large corporate brand; this is very important to us as a business that wants to demonstrate that we care more and have a real desire to create legacy. ” -Maurice Tulloch, CEO UK & Ireland GI, Aviva Launch of Aviva Community Fund UK Through Charitable Groups Challenge The Aviva Community Fund in the UK is a charitable initiative that encourages local community groups to submit their cause for a chance to win a grant of up to £25,000. Aviva Community Fund sought to create awareness and drive entries and votes. Consumer The Aviva Community Fund targeted local community groups. Strategy Prior to the launch of the Aviva Community Fund, the main goal was to ensure that all AC

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