Photo Ads driving to Kohl.com Facebook pre-show and post- show Ads Increase of Engagement Rate Through Multichannel Media Strategy “PFX was an essential part of LC Runway’s success.” Challenge In partnership with Kohl’s, Lauren Conrad put on a live fashion show during NY Fashion Week. Performics sought to drive awareness through a 3-part video series, drive tune-ins to the live stream, drive last-minute tune-ins and exclusive looks into backstage content, and drive sales and tra?c to Kohls.com following the show. Consumer Kohl’s sought to target moms online. Plan or Strategy Through historical paid social performance, we saw that the Lauren Conrad content drove the strongest engagement and high performance across main social media platforms. In order to meet our goals, Performics created a

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