Increasing Y oigo’s Website Tra?c & Registration Through New Campaign Challenge Competition is high within the telecommunications industry; because of this, Y oigo sought to di?erentiate themselves by creating a new campaign that would draw in consumers, drive tra?c to the website and increase registrations online. Plan Performics created a new plan, focusing on the consumer and adapting the message to the consumer environment. Data Strategy: Data was collected through di?erent tra?c sources from previous campaigns to discover consumer intent through personal information, context and behavior. With that data, several clusters were built out based on the audience in order to de?ne the consumers’ intentions. By doing this, we were able to reach them at the best time and place by using the mo

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