laSexta takes a multiplatform approach to drive digital TV business growth and high performance
laSexta takes a multiplatform approach to drive digital TV business growth and high performance
4 PageslaSexta takes a multiplatform approach to drive digital TV business growth and high performanceBusiness challenge In July 2005, content producers MediaPro and Grupo Árbol sought to obtain a national analogue and digital TV broad- casting license from the Spanish govern- ment. They needed to develop a business model and plan as a basis for the license along with presentation tools to catch the attention of potential investors. The compani
