The success of a product relies heavily on a high-performance sales team that is organized, incentivized, and aligned with business objectives. Subscription-based technology companies,with their focus on long-term customer relationships and incremental growth, require a well-structured sales function. To effectively drive sales and improve customer success, it is essential to implement a sales compensation and incentivization strategy that aligns with specific business goals and customer lifecycle needs. In this document, we present seven key tenets distilled from extensive experience working with SaaS companies, enabling you to incorporate them tactically into your sales compensation strategy for desired results.

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