Tech and Media companies face rapid changes due to new products, M&A activity, and evolving buyer preferences. This pressure demands agility and efficiency in Quote to Cash (Q2C) processes, crucial for sales and revenue. With SaaS growth slowing, profitability takes precedence over growth. Modernizing Q2C is essential for improving sales efficiency and transitioning to new revenue models like consumption pricing. Enterprises must adopt new operational models, implement a composable Q2C strategy, and build a solid data foundation leveraging AI and ML to stay competitive and cater to changing customer needs.

Join for free to read