CONTEXT Marketing investments ROI • Facing the growing competition of digital pure players (Amazon, Vente Privée...), Klepierre’s objective was to generate traffic in its outlets in order to become more attractive to clients, whether they are retailers, restaurant owners... • Teams needed to make substantial investments in marketing efforts. Monitoring, performance measurement of actions and investments were therefore a major issue. • To maximize its ROI, Klepierre needed to efficiently monitor marketing campaigns and investments. It means providing teams with a solution bringing together data from physical, digital and internal channels. CHALLENGE Reconcile physical and digital data • Today, marketing takes many different forms: digital, TV campaigns, sales demonstrations, mobile apps, pr

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