Case Study
Movie Theaters Monitoring To Optimize Screenings Performance
CONTEXT Business monitoring in a constrained environment The film industry is by nature very specific: it is not based on civil calendar (week from Wednesday to Tuesday, day finishes at 1.30AM, not midnight), legal constraints because of redistribution rules of box office revenue, etc. On top of that, Pathé-Gaumont, as a one-hundred-year-old company, has many internal rules and processes. The executive team wanted to give all their coworkers access to customized and easily adoptable tools in order to reinforce real-time operational efficiency. Let's not forget, a film lasts on average 2 hours and the bulk of transactions is done minutes before the screening. It is therefore crucial for teams to be able to make decisions as quickly as possible. These tools should especially serve objectives