Despite a decline in brick and mortar retailing and the COVID-19 lockdown, Klépierre, the European leader in shopping malls, is bucking the trend and delighting customers and retailers alike with an innovative digital shopping experience. Their 100 malls across a dozen countries attract roughly 1 billion visits every year and are in most of Europe’s major cities. Each mall has around 200 brand-leading retailers such as Nike, Samsung, Swarovski, Yves Rocher, Zara, Carrefour, Lego, and McDonald’s. The Challenge Klépierre had been limited by a digital platform that was outdated, not data driven, and inflexible for internal users. With the omnipresent threat of online retailing, Klépierre knew that to thrive, as well as attract customers and leading brands into its malls, it had to of

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