CONTEXT Why monitoring marketing campaigns is crucial for retailers Technology continues to transform the retail sector, as shopping moves online and customers are more and more empowered. As a retailer, it is a must to lead and monitor effective digital marketing strategies. In order to maximize ROIs, they should become expert in leading their actions and investments. This requires to: • Keep KPIs in one place and real-time • Keep track of campaigns and special events • Integrate multiple data sources, both internal and external • Get a consistent view of their actions to fine-tune business operations management • Simplify and fasten the integration and correlation of customer data analysis (profile, average basket, satisfaction...) CHALLENGE Manual processing and access to data are t

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