The rise of mobile commerce has revolutionized e-commerce, with mobile sales expected to reach $3.4 trillion by 2027. A well-designed app is essential for retail businesses, offering a chance to engage customers and increase sales. Experts on Remerge’s *Apptivate* podcast, including Matt Hudson and Seif Hassan, discuss key strategies for e-commerce apps, such as the right timing to invest, engaging and retaining users, leveraging AI, and managing seasonality. Retargeting is also crucial, using personalized ads to recover abandoned carts and recommend products. Businesses must create seamless, optimized app experiences to succeed in mobile commerce.

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