Large Sales and Marketing Services Company The Company is a leading sales and marketing services company in the consumer packaged goods (CPG) industry. It is the hub between CPG manufacturers and retailers, and helps CPG clients get products in and out of stores. Its expertise spans the grocery, mass, club, drug, conve- nience store, and home improvement channels, among others. Business Opportunity As the “middle man” between CPG manufacturers and retailers, the Company collects and generates massive amounts of data. In addition to providing its tradi- tional services, it wanted to provide value-added data services to clients: analytics on products types, brands, regions, campaigns, inventory, and sales. Objectives were to: • Create value-added services for its clients • Giv

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