Large Publisher of Wedding News and Inspiration The Company is a leading online publisher serving the wedding market. It offers wedding-related content, planning tools, and online registry services through its various websites. The Company also produces branded video and mobile content and magazines. Business Opportunity The Company is growing rapidly and needed an agile way to support both inter- nal employees and external clients across multiple revenue streams. Objectives were to: • Support self-service analytics for both internal users and clients across all lines of business • Understand the performance of advertising and registry transactions across different web properties Technical Challenges • Distinctly different data models and calculated metrics across mult

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