Large Diagnostics Company for Animal Health The Company sells diagnostic and medical equipment to veterinary offices and labs, as well as information management and EMR software. It also offers diagnostic kits for pet owners online with next-day delivery. The business model includes multiple sales models and both physical invento- ry and software. Business Opportunity Given the diversity of product lines and sales models, integrated billing and finan - cial reporting is a challenge. The Company struggled to measure customer value and product profitability across three different business units. Objectives were to: • Deliver a simplified billing process so that each clinic, lab, or veterinary facility receives one bill • Gain roll-up of revenue metrics as well as drill down

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