Restaurant Large pizza chain’s viral keyword campaign earned 100,000 text opt-ins in 12 hours Objectives Grow their text messaging opt-in list Win new customers with a creative campaign Convert social media followers into text messaging list members Our client is a large pizza chain with stores in the United States, Canada, and the United Arab Emirates. The Challenge Increase delivery of text messages within local communities. This pizza chain has a large national audience. Yet they strive to connect with communities at the local level. Recognizing that text messaging is an effective way to engage local communities, they use Upland Mobile Messaging to empower their stores to text customers about store-specific discounts, inform them of charity events, or just to remind customer

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