Lancôme is one of the world’s most recognized beauty brands, and has a well-deserved reputation as a leader in beauty marketing, in addition to its le
Lancôme is one of the world’s most recognized beauty brands, and has a well-deserved reputation as a leader in beauty marketing, in addition to its le
2 PagesCASE STUDY ABOUT LANCÔME Lancôme is one of the world’s most recognized beauty brands, and has a well-deserved reputation as a leader in beauty marketing, in addition to its leadership in skin care, fragrances, and beauty products. Lancôme has been working with Olapic since 2013. THE CHALLENGE Lancôme was an early online pioneer, but found it challenging to, “Weave brand and customer content into a consistent online experience to achieve, ‘one
