Lancôme is one of the world’s most recognized beauty brands, and has a well-deserved reputation as a leader in beauty marketing, in addition to its le
Lancôme is one of the world’s most recognized beauty brands, and has a well-deserved reputation as a leader in beauty marketing, in addition to its le
2 PagesCASE STUDY Lancôme was an early online pioneer, but found it challenging to, "Weave brand and customer content into a consistent online experience to achieve, 'one Lancôme,' " as Alessio Rossi, Vice President, Digital Marketing, eCommerce and CRM said at the time of their launch with Olapic. THE CHALLENGE Lancôme has continued expanding their use of Olapic’s visual marketing capabilities, and are now running an evergreen UGC campaign with th
