CASE STUDY Ladbrokes Coral: Adopting Digital Analytics Data Governance Overview Ladbrokes Coral Group is a leading multi-channel betting and gaming company that has an international presence in markets across the world. They wanted to improve their Google Analytics implementation to ensure data accuracy and develop internal data governance processes to create a Center of Excellence (CoE). Challenge Ladbrokes did not have the resources available for this undertaking, nor did they have a centralized resource team managing data collection. As a result, the organization did not have confidence in their data, and had difficulty accessing and using their data to make data-driven decisions. Solution Blast Analytics & Marketing and Ladbrokes Coral worked together to

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