Digital governance is crucial for maintaining a secure, data-driven online presence. It ensures proper functionality of analytics, marketing, and privacy software by identifying broken, duplicated, or missing tags that can cause faulty data, poor customer experiences, wasted investments, privacy breaches, and bad decisions. A digital governance committee, comprising leaders from marketing, analytics, privacy, legal, IT, and engineering, should oversee strategy, compliance, and technology deployment. Automated solutions like ObservePoint help audit cookies and tags, monitor data collection, validate consent management platforms, and detect journey interruptions, ensuring data accuracy, privacy compliance, and optimized user experiences.

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