© 2020 Contentful | contentful.com | Page 1 C ASE S TUDY: K ARCHER Kärcher drives customer engagement with Contentful and Alexa Skills Kärcher has manufactured functional, user- friendly, sophisticated cleaning products since 1935. Kärcher wanted to be the first in its field to give customers the ability to ask questions and control devices using voice control. Their commitment to digital transformation led them to develop Alexa Skills. They enlisted the Kärcher Digital Innovation Hub and Zoi TechCon GmbH to tackle the challenge. Amazon provided the framework and hardware, and Kärcher had all the information ready to be embedded into the skills. However, the real challenge was how to handle the content storage, management and delivery. BUILDING ALEXA SKILLS

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