This Contentful paper explains how headless CMS separates content from presentation, enabling omnichannel delivery via APIs. Unlike traditional CMS, it supports agile workflows, modular content reuse, and faster launches while reducing reliance on developers. The paper outlines when headless is best, vendor selection criteria (architecture, content modeling, APIs, operations), and features like parallel workflows, scalability, and extensibility. It emphasizes structured, unified content hubs that streamline management and collaboration, and showcases Contentful’s platform-first approach, offering powerful APIs, integrations, and editorial tools for both developers and non-technical teams.

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