Modern marketers must move fast, personalize content, scale efficiently, and maintain brand consistency. This guide outlines how genAI streamlines content creation, workflows reduce bottlenecks, and structured, reusable content enables omnichannel delivery. Built-in A/B testing and personalization deepen customer engagement. Localization and extensible tech stacks support global growth. Unified design systems and governance protect brand integrity. Contentful empowers teams with flexible tools, AI capabilities, and composable architecture to create high-impact digital experiences that drive conversions.

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