CUSTOMER STORY Kraft Heinz Overcomes COVID and Consumer Shifts to Transform its Forecasting, Planning, and Go-To-Market Strategy Using Global Data + AI to Navigate UncertaintyF E A T U R E D C U S T O M E R S T O R Y The Kraft Heinz Company partnered with Prevedere to modernize its forecasting, planning processes, and culture to respond to two significant go to market challenges: CONSUMER SHIFTS COVID + MARKET VOLATILITY| CUSTOMER STORY PAGE | 03 OPERATES WITHIN VOLATILE GLOBAL MARKETS The Kraft Heinz Company (KHC) is one of the largest CPG organizations in the world with over $26 billion in annual revenue. It manufactures and sells products worldwide within 80 food and beverage categories, and has a consumer penetration rate of 97% in the US. Forecasting and planning is a critical fun

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