Case Study
DATA-INFORMED FORECAST FOR SCENARIO PLANNING
DATA-INFORMED FORECAST FOR SCENARIO PLANNING Global Packaged Foods Company Category Scenario Planning Case Study Prevedere Inc.| An Intelligent Forecasting CompanyUnderstanding Many Potential Outcomes Prevedere is working with the CFO and Market Insights Team of a leading packaged food company to create multiple forecast scenarios for 2021 planning THE PROBLEM Historical models of demand for products and categories are no longer valid in the highly dynamic pandemic and resulting economic crisis. Market Insights team members continue to have their day job, and must now create multiple forecast on potential economic outcomes. Without an agile plan, the ability to allocate resources and optimize working capital is at tremendous risk.THE CHALLENGE 1. Identify geographic leading