Case Study

KOHLER: From Cast Iron and Steel to E-Commerce

KOHLER: From Cast Iron and Steel to E-Commerce

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The end of loading identical products into different export form ats for various data recipients, stream lined m anagem ent processes and reduced resource allocation for product content... THAT'S THE KOHLER STORY. Founded in 1 873 and headquartered in Kohler, Wisconsin, Kohler Co. is one of Am erica's oldest and largest privately held com panies. Rooted in a long-standing business relationship, Kohler selected Syndigo to expertly m anage their product content and distribute it across their sales endpoints f rom a single platform . TH E C H A L L EN G E At Kohler, only t w o people m anage the entirety of the brand's product content for syndication purposes, tasked w ith entering data in m ultiple spreadsheets for thousands of item s and sending it to m ore than 25 different r

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