“What would you like to do?” The new website journey for customers of Canadian Western Bank (CWB) starts with that question, representing a profound transformation from an older-generation brochureware site to a customer-centric powerhouse that extends CWB’s longstanding focus on relationships into the digital world. CWB Financial Group is a diversified financial services organization providing highly proactive specialized service to business and individuals across Canada. Headquartered in Edmonton, Alberta, CWB offers business and personal banking, nationwide specialized financing in targeted industries, comprehensive wealth management offerings, and trust services. The Challenge CWB has always been a business bank, building its market reputation on exceptional client service an

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