“While aware of pop up ads, I wasn’t exactly sold on its impact to our site. The testing with BrandLock proved otherwise - with overall conversion rates and revenue per session increasing by 11% and 6%, respectively.” Overall Site Conversion Rate Lift +11% +6% 360% Overall Site Revenue Per Session Lift Increase in page views Per Visit Kirklands Cleans House on Shopper Distractions and Boosts Revenue Jim Richmond VP eCommerce, Omni-channel, Digital Technology KirklandsThe problem While aware of pop-up ads in general, Kirkland’s had no way of measuring the impact on its customers or sales. The contextual nature of the ads and the design seamlessly blending into their product pages made it harder to even spot them. It wa

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