Detroit Labs reaches their ideal client base with LinkedIn Live and Sponsored Content Location: Detroit, MI No. of Employees: 51-200 | Industry: Computer Software Challenge • Video is easier to create and distribute than ever before. Due to its immense popularity, it also makes it difficult for businesses to rise above the noise and connect with the right audiences. Detroit Labs, a custom software development company that targets Fortune 500 companies across a variety of industries, recognized that live video was an ideal way to showcase its brand and engage potential clients as well as prospective team members. “On LinkedIn, you are attracting a more pointed and engaged audience. If anyone stumbles across your live stream, there is always a chance that they

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