How Atasun Optik Increased Its Conversion Rate by 264% by Delivering Gamified Mobile Web Experiences Insider’s Proactive Approach improved our Conversions by 264% “Working with Insider helped us discover brand new ways of engagement and create powerful, personalized journeys on our mobile website. By leveraging Insider’s feature-rich mobile solutions on our site, we were able to provide our customers with a unique and gamified experience on mobile devices. Offering an exciting and fun mobile journey improved our retention and conversation rates right away, a problem we had been tackling for a while before Insider. The results were way beyond what we expected.’’ Özgür Tali Head of EcommerceAbout Atasun Atasun Optik, a subsidiary of optical retail leader GrandVision, is a fast-grow

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