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Kinect For Xbox - Custom Event Brings Families Into Schools, Builds Awareness, Encourages Trial, And Drives Purchase

Kinect For Xbox - Custom Event Brings Families Into Schools, Builds Awareness, Encourages Trial, And Drives Purchase

SchoolFamilyMedia
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Case Study KINECT™ FOR XBOX 360 SchoolFamilyMedia.com/solutions Custom event brings families into schools, builds awareness, encourages trial, and drives purchase The Challenge Microsoft was looking to generate brand awareness for a new product—Kinect for Xbox 360—and drive purchase intent. Reaching the exact audience—active families with kids— was key to a successful product launch. The Solution School Family Media conducted a survey among

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