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Variable Data Postcard Builds Awareness And Trial

Variable Data Postcard Builds Awareness And Trial

Valassis
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  Challenge This high-end cabinet manufacturer had no brand recognition and wanted to gain awareness in an industry dominated by long-term incumbents. Their challenge was to understand the impact of print advertising on brand awareness and future purchase intent. Solution Valassis recommended the Variable Data Postcard (VDP) with its personalized address, QR code link to a local retailer along with engaging lifestyle images of high-en

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