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Microsoft Kinect

Microsoft Kinect

Herrmann
Pages 8 Pages

CASE STUDY Better Thinking. Better Performance. Better Results.OBJECTIVE: Develop a pack-in game that would be enjoyed by a broad cross-section of consum- ers to demonstrate the wide appeal of the Kinect for Xbox 360 system—and do it in an extremely compressed timeframe. What if you could expand a product’s appeal beyond its narrow but very devoted fan base? It’s a question many companies ask themselves, particularly as innovation be- comes k

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