Case Study Tom’s of Maine SchoolFamilyMedia.com/solutions Custom sampling program drives product trial and creates new users among families with school-age kids The Challenge Tom’s of Maine was con dent that once kids tried its toothpaste, they would want to use it regularly. Tom’s wanted to get hundreds of thousands of samples into the hands of parents with kids ages 3 to 14 and educate them about its “all natural” qualities. The Solution

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