IDAHO SPUDS - Integrated sampling and coupon campaign boosts brand trial for new product
IDAHO SPUDS - Integrated sampling and coupon campaign boosts brand trial for new product
1 PagesCase Study IDAHO SPUDS SchoolFamilyMedia.com/solutions Integrated sampling and coupon campaign boosts brand trial for new product The Challenge In response to growing consumer demand for natural products, Idaho Spuds introduced a new line of instant potatoes, made without artificial ingredients or preservatives. The company wanted to drive awareness and encourage trial with busy families who are always looking for easy-to-prepare meal solut
