Kenes Group, a global professional congress organizer for medical and scientific events, struggled with fragmented systems for registration, ERP, case management, and marketing that caused duplicate data, heavy manual synchronization, and limited visibility into customer behavior. They chose Salesforce Marketing Cloud integrated with Salesforce Service Cloud to centralize over a million records, manage data properly, build personalized customer journeys, and gain a 360 degree customer view. The result is faster, more efficient marketing operations, fewer duplicates, easier campaign creation, and a scalable platform for future AI driven capabilities with AllCloud as a long term partner.

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