The "Salesforce - Chalhoub Group" case study showcases how Chalhoub Group leveraged Salesforce to drive customer-centric digital transformation. By implementing Service Cloud, Marketing Cloud, and Commerce Cloud, Chalhoub centralized customer data, enabling personalized, multi-channel engagement. The transformation, supported by consulting partner Changi, focused on agility, cultural shifts, and overcoming traditional barriers. This strategy led to improved customer experiences, reduced bounce rates, and enhanced operational efficiency, especially valuable during COVID-19 as online engagement surged.

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