Sengul and his team would be able to source additional contacts for inbound leads, as well as find more information on those leads – including social media accounts – in order to have more valuable conversations conversations. THE REsulTs By partnering with ZoomInfo, Kenandy’s sales team was able to become more efficient and increase revenue. Using ZoomInfo, Kenandy increased its top account coverage by 350%. They were also able to increase the number of contacts per open opportunities by 5X. With such a marked increase in number of contacts, you think Kenandy would have to have increased their time spent searching for this information, but this wasn’t the case. “ZoomInfo allows our sales team to focus on sales, not research,” explained Sengul. “ZoomInfo helps us discover ac

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