Case Study

Keeping Customers at the Center During Digital Transformation and Rebranding

Keeping Customers at the Center During Digital Transformation and Rebranding

Pages 2 Pages

Customer Profile Financial Services Website www.bancobmg.com.br l o Cation Belo Horizonte, Minas Gerais; Goiania, Goiás, Brazil b usiness need • Impr o v e d cus t omer e xp er ience • F e e db ack on r ebr anding • Scale up v oice of cus t omer • Supp ort digit al tr ansf orma tion • Supp ort sudden shift t o r emo t e n i Ce solution • Ne xidia Analy tics t he imP a Ct • 50% incr e as e in s a tisfie d cus t omers • 12.6% r e duction in silence • 2.8% r e duction in in t errup tions • 18% r e duction in call times • 9% r e duction in complain t and diss a tisf action men tions • 2.3 % incr e as e in s en timen t tr ansition • 13 times mor e aut oma tic e v alua tions p er ag en t • 7.4% impr o v emen t in qualit y s cor es Ab out bAN co b m g o n the n i Ce

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