Legal series A step-by-step checklist for a smooth brand transition The checklist for rebranding BRANDING A step-by-step checklist for a smooth brand transition 02 Table of contents 03 Introduction: Importance, reasons and types 09 Checklist overview 10 Checklist 1: Involving the necessary people 12 Checklist 2: Planning and preparation 15 Checklist 3: Brand strategy 16 Checklist 4: External implementation 18 Checklist 5: Internal updates 20 Checklist 6: Internal updates continued 22 Launch time 23 Expert opinion 25 Conclusion A step-by-step checklist for a smooth brand transition 03 Rebranding is an important step for organizations who want to remain relevant to their market, offer a distinction from new competiti

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