Kedoff. net Cas e St udy: How t o I nc r eas e Onl i ne Sal es Us i ng Cont ext ual AdsThe s i t e of a Ukr ai ni an s hoe s t or e i n bus i nes s s i nce 1996. To ac hi eve s al es gr owt h f r om t he s i t e. To i nc r eas e t he s i t e' s popul ar i t y among pot ent i al c us t omer s and r educ e t he c os t of t hei r i nvol vement . — — C l i e n t G o a lThe pr i mar y t as k was t o i nc r eas e t he amount of qual i t at i ve t r af f i c , whi c h s houl d ens ur e t he gr owt h of a number of c onver s i ons whi l e at t he s ame t i me, i mpor t ant t o avoi d r ai s i ng t he c os t of c onver s i on, pr ef er abl y — t o ac hi eve a r educ t i on. « The pr i mar y t as k was t o i nc r eas e t he amount of qual i t at i ve t r af f i c , whi c h s houl d ens ur e

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