Kirkpatrick Management, based in Indianapolis, aimed to increase website traffic and generate Marketing Qualified Leads (MQLs) using Google Ads. From April to June 2022, SEMTitans Digital executed a full-funnel strategy, including brand awareness ads for top-funnel, and actionable campaigns targeting specific audiences for mid and bottom-funnel stages. They implemented responsive search ads and optimized landing pages to improve engagement and results. This approach resulted in 975 website leads, 1,046 phone calls, and a 74% increase in website leads, with a 58% hike in phone calls. The total cost of conversion was $4.08, leading to significant ROI.

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