PPC Case Study: Implementing Automation for Working with Website Partners Client: Pokupon.uaClient Pokupon.ua is a Ukrainian service designed to help its users find significant discounts on various goods and services. They are an online platform where partner sites find potential clients, and users pick discounts from 50 to 90% for a wide range of products.Challenge – To increase targeted traffic; – To grow the number of transactions on the website; – To improve the management of the advertising account.Initial data On Pokupon.ua, about 4,000 promos and discounts are placed every day so that the website visitors have an opportunity to purchase goods and services at a reduced price. For sellers (partner companies), this is an additional channel of brand advertising that can poten

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