Yandex case study: How graphical ads help grow sales and decrease CPO (Ukraine) Client: InfoshinaClient Infoshina.com.ua is an online-store for tires and wheels. They offer thousands of items for any car. National delivery service is available to their customers. Year of establishment – 2012 Number of brands – 400+ Project manager – Yevgeny MatlayChallenge — To increase the volume of sales — To expand the brand awareness Project duration September 1-14, 2016 Tools used — Graphical ads (Yandex.Direct) — Yandex.MetricaWhy it is important In September, motorists start changing summer tires to winter tires. To prepare for the seasonal peak of sales and attract more customers, it makes sense to use the maximum number of marketing channels available. It is also important to improve the b

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