Case Study
Contextual Creative Personalization in Healthcare
Contextual Creative Personalization in Healthcare Case Study Cancer Treatment Centers of America (CTCA) ©2017 Thunder IndustriesCancer Treatment Centers of America ? (CTCA) provides personalized, integrated cancer care that results in better outcomes for its patients. CTCA wanted to test whether personalized creative would similarly result in better campaign outcomes in its advertising. ChallengeContextual creative personalization delivered a