Kargo, a leading programmatic supply-side platform, partnered with HUMAN to protect its premium advertising marketplace from invalid traffic (IVT) and malvertising. Using HUMAN’s Advertising Protection suite, Kargo consolidated fraud prevention under one partner, improving operational efficiency and security. Over the past year, it safely integrated 43 new publishers and streaming partners while traffic volume rose 62.7%, yet IVT levels continued to drop. HUMAN’s unified protection allowed Kargo to detect and respond to emerging ad threats quickly, maintain brand safety, and focus on delivering creative, high-value advertising experiences across web, CTV, and social platforms.

Join for free to read