Case Study Kano engages a new generation of coders with AdestraINDUSTRY Technology COMPANY Kano Computing London, England kano.tech Kano Computing gives young people a simple, fun way to make and play with technology. They connect with users via Kano World, a free online community where kids can learn how to code and create. 2 Seeing a need for more young people to get into coding, Kano created a Street Art Competition to encourage them to try it. They created a cross- channel campaign to promote the event, including using Adestra to create a teaser campaign among subscribers. The campaign drove awareness and resulted in greater site engagement, generating a 93.6% year-over-year uplift in site registrations. Kano wants to create a future where anyone can learn codin

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