STRATEGIC COMMUNICATIONS J.M. BRENNAN – CRISIS COMMUNICATIONS To manage immediate crisis communications and ongoing communication around resulting litigation for J.M. Brennan, a 78- year-old family-owned mechanical contracting company in Milwaukee, after a propane gas explosion at a customer site. Company employees, customers, news media, U.S. Occupational Safety and Health Administration (OSHA), and the general public. J.M. Brennan employees were on site observing a routine annual maintenance check of a customer’s propane-based back-up power system when an underground pipe that fed the system exploded. Three customer employees were killed and 46 injured. Bottom Line provided an immediate communications strategy, including four days of intensive on-site media coo

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