Guaranty Bank –Momentum Campaign
Guaranty Bank –Momentum Campaign
2 PagesSTRATEGIC COMMUNICATIONS GUARANTY BANK – MOMENTUM CAMPAIGN To engage employees so they understand and live out Guaranty Bank’s renewed focus on customer service, both internally and externally. Current bank employees. The campaign was named Momentum to signify Guranty Bank’s continuous forward progress, to show that customer service is delivered in the moment, and to demonstrate leadership’s ongoing commitment to the bank’s focus on internal and external customer service. Through a monthly “Meeting in a Box,” we creatively equipped corporate and branch managers with tools and engagement activities so they could educate, train and practice customer service excellence. The bank aimed to improve both employee-to-employee interactions and employee- to-cust
