STRATEGIC COMMUNICATIONS BETA/RUUD LIGHTING – PRODUCT LAUNCH To strategically and effectively introduce a new, cutting-edge line of LED lighting products for Beta Lighting. Trade publications, industry leaders and lighting purchasers. Beta Lighting was in an exciting position to launch its new line of LED products. The company was the first in the industry to achieve LED outcomes that would allow LED to compete with traditional lighting methods for large-scale, commercial use, rather than only for niche lighting. Compared to competitors, Beta’s LED outperformed other models. Because the industry was still learning about LED use in a commercial setting, Beta also was in a position to help define future industry standards. For these reasons, Beta wanted t

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